Last week I attended the Social Media Marketing conference in San Francisco – a full-day event that brings together leading brands and marketing experts to examine the viral power of social networks. The speakers and topics were awesome – offering tips on how to engage consumers via social media and providing information about social media trends that impact us now and into the future.
Key Themes and Topics:
· How publicists interact with journalists. All journalists who spoke agreed that they are interested in publicists who don’t just pitch their client, but rather educate the reporter on the industry or sector. That approach is more likely to make them want to learn more about it and write about it.
· Numbers and stats are always a good thing to include in a pitch. Kym McNicholas, Anchor and Reporter for Forbes.com, said that her editors always say “show me the numbers.” A lot of times, this is difficult for start-ups or young businesses, but if there is something positive, even just a small bit, they want to know about it.
· Big picture impact. David Gelles, technology and social media reporter for the Financial Times, made the point that he isn’t concerned about what’s happening in Silicon Valley, rather, he’s concerned more about how Silicon Valley is impacting the world. All great points and things we always try to keep in mind at Cutline.
· Building a brand/small business through social media. Prior to launching/branding, many panelists suggested a small business ask itself: Why are you doing social media and what is your goal? It is important to target specific places you want to be and create a content strategy.
· Small businesses should have three valuable things to say each day, whether through Twitter, Facebook or another social medium. We completely agree that building a brand is all about providing meaningful information.
· Utilize the proper social media for your brand, not just Twitter or Facebook. If the brand is more visual, perhaps the medium should be Flickr.
Though I only touched on a few key themes and presentations, the bottom line is that social media is becoming an increasingly important vehicle for businesses, both big and small. Whether it’s branding, advertising, or launching a business, early adopters of social media platforms (and the PR/marketing firms they engage) will be ahead of the curve if they do it the right way. Though embracing social media is an important step, succeeding can be difficult which is where I thought this conference was most helpful – giving advice on how to use these channels to take a business to the next level.
What types of social media tips do you offer your clients? We’d love to hear.