Archives for September 2016

Brainfood, Events, Random Musings

Redefining Design with Tristan Walker

A few of us Cutliners recently had the opportunity to hear Tristan Walker, founder and CEO of Walker & Company Brands, speak at an event put on by The Commonwealth Club. The session, Redefining Design, was moderated by John Maeda, global head of computational design and inclusion at Automattic, and provided a fun and lively discussion around how brands are making products that are both visually appealing and highly effective available to all.

As always, The Commonwealth Club delivered! Tristan and John’s discussion was not only incredibly inspiring, but provided a number of valuable, actionable takeaways. Here is a snapshot of what we learned.

  • This was one of the best talks I’ve attended in recent months -- thank you, Cutline! I think, above all else, my biggest takeaway was related to empathy. More specifically, how critical it is to design empathetic products and hire or partner with truly empathetic people. It’s what makes us human after all. I’m also certain it’s one of the many reasons both Tristan and Walker & Company’s brand are so beloved. It underlines everything they do and stand for -- talk about inspiring!  -- Rachel

  • Tristan said something during his talk that has honestly changed my perspective. He was discussing when he first started Walker & Company, and how he had these ideas for the products he would sell. First, if you’re not familiar with Bevel razors, you NEED to check them out. Life changer. Although his ideas were truly innovative within the beauty market, particularly for people of color, many investors were hesitant to back his vision. Tristan said, “It was at that time that I realized, folks on the other side of the table might not be smarter than me, they just might not have the context I have.” This has made me really believe in myself, and given me a deeper understanding for others’ viewpoints. -- Shaq

  • What really stuck with me was Tristan’s philosophy around the phrase “culture fit” and the role a company’s core values can play in reducing individual bias. One of the first things he did when he started Walker & Company Brands was determine the six values he wanted to guide his company: courage, inspiration, respect, judgement, wellness and loyalty. During interviews, candidates are measured against each value; the same goes for performance reviews. In fact, everything Walker & Company does centers back to the values they have at the company. I love this philosophy and it’s an interesting approach to building and maintaining an inclusive company culture. I also am inspired to create my own list of personal guiding values to live my life by. -- Esther

Missed the event? You can check out the full conversation on YouTube. Enjoy!

People

7 questions with chloe

Google Chrome is my default browser for all of my devices, including my MacBook Air, Chromebook, and Galaxy Note 5, for several reasons. I absolutely love that I can retrieve bookmarks, tabs, and even my browsing history for any of these devices anywhere. It’s definitely the first app I install on any new device, and one that I use every single day.
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Public Relations & Marketing

Free Books? Yes Please.

Google Chrome is my default browser for all of my devices, including my MacBook Air, Chromebook, and Galaxy Note 5, for several reasons. I absolutely love that I can retrieve bookmarks, tabs, and even my browsing history for any of these devices anywhere. It’s definitely the first app I install on any new device, and one that I use every single day.
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People, PR Rockstar, Tips+Tricks

Tips for an Aspiring PR Rockstar

Ever wondered how we got our start here at Cutline? You’re in luck! We’re back with another post that showcases the stories of how Cutliners turned into PR rockstars. Check out how Shaquille Heath became a sensational Account Executive.
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Random Musings, Tips+Tricks, Tributes

Why I Love Working at WeWork!

WeWork is a coworking office space that provides a shared workspace and community for smaller startups and businesses. Launched in New York City in 2010, the company has quickly expanded across 28 cities, and 91 locations!

#CutlineNYC has been a member of WeWork Bryant Park for a few years, and we absolutely love our beautiful office, which overlooks Bryant Park (perfect for enjoying the spring sun). We also enjoy the Blue Bottle Coffee shop on the first floor, as well as Lady M cake shop next door! As WeWork members, we get to be part of an awesome community of smart startups, freelancers, entrepreneurs, and small businesses, and enjoy many perks that WeWork provides. Below are a few reasons why I adore working in a WeWork space:

Ability to work from any WeWork location (30 in NYC alone)!

WeWork members can work from any common room in any of its 91 locations around the country, including Austin, Chicago, Miami, and San Francisco. It’s nice to know that I have the option to reserve a meeting room or work from any of the WeWork locations when I’m traveling or working remotely. Even when I’m not traveling, I can take advantage of the 30 New York City locations and work from convenient locations around Manhattan between meetings. Plus, WeWork just opened its first Queens, NY location in Astoria, which is a huge plus because it’s within walking distance from my apartment!

Beautifully decorated spaces (and no need to worry about maintenance)

Each WeWork office is nicely designed and decorated, as if they came straight out of an interior design magazine! I specifically love the second floor of the Bryant Park building, because it’s an open, airy space filled with leather couches and comfy chairs. It’s perfect for unwinding with my fellow NYC Cutliners after a long day in the office, or to take breaks in between. Also, WeWork is managed by amazing community managers who coordinate everything from solving tech issues to making sure that there’s coffee on each floor.

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Insightful and fun events for members every week

We love participating in WeWork’s fun member events, such as a Vino and Vinyasa yoga session, Taco Tuesdays, “Treat Yo Self” events with cool vendors and massage chairs, and workshops hosted by fellow WeWork members. There’s always something to sign up for each week, and it’s a great way to get to know other companies and entrepreneurs in the building!

Exclusive benefits and discounts for members

WeWork partners with cool vendors like Equinox, One Medical, FlyWheel, and General Assembly, to offer discounts for members. It’s a great way to try new services that I otherwise would not normally sign up for. Personally, I’m super excited to use my member benefits to sign up for a new gym this spring!

WeWork truly embraces its #DoWhatYouLove mantra by offering members a comfortable and efficient space to get our creative juices going, and encouraging members to share ideas and network. I encourage you to check out the nearest WeWork office if you’re looking for a new office space!