People, PR Rockstar, Tips+Tricks

Tips for an Aspiring PR Rockstar

Ever wondered how we got our start here at Cutline? You’re in luck! We’re back with another post that showcases the stories of how Cutliners turned into PR rockstars. Check out how Shaquille Heath became a sensational Account Executive.

How did you get your start in PR?
I fell in love with the communications field in high school, when I took a college class on the topic. During this class, I realized how critical communication is to making the world go ‘round, and I knew I wanted to be a part of it. I decided to major in public relations in college -- go Weber State! My college didn't offer a basic communications major -- you had to pick an emphasis. The options ranged from journalism to interpersonal and family; but the description beneath public relations spoke most to what I wanted to do.

Throughout college I participated in my school's PRSSA chapter as a staff member, and later became the president. I completed two internships, both in social media, for a clothing company named Shabby Apple, and for a 5k run called Electric Run. I also participated in PR competitions. I really wanted to be sure this is what I wanted to do before graduating with this degree.

What’s your latest/favorite hit so far?
For our client Polyvore, I worked with a writer at Allure.com for a story on lipstick alternatives, in case Kylie Jenner's newest lip kits sold out. (They did... in seven minutes.) I'm a big fan of the Kardashians, so this pitch was fun to work on. It also resulted in an ongoing data partnership between Polyvore and Allure.com, and over a dozen stories.
What’s a top tip you’d offer to someone aspiring to become a PR rockstar?
Combine your favorite hobbies. I love tech and consumer topics, so Cutline is a natural fit for me. PR is a field that allows you to combine your work with your passion.

Esther
Published: Sep 8, 2016

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