Apps, PR, Public Relations & Marketing, Technology

Five Free Digital PR Tools

There are tons of helpful PR tools available that help us do our jobs every day and make our lives a little simpler. However, many of those tools come with a steep price tag!

Luckily, the internet is chock full of tools and services we can utilize without  burning a hole in our pockets. Here are five free digital tools that can help boost your PR activity.

Tumblr: Whether you’re writing a blog post, sharing a company announcement or simply searching for trending photos, videos or GIFs, Tumblr is an easy-to-use social platform that helps you find and share great content.

HARO: “Help A Reporter Out” provides journalists with a plethora of sources and gives PR people a channel for uncovering potential media opportunities for their clients or company. It’s truly a win-win and, best of all, it’s free! You can sign up as a source and start receiving three emails per day. Once you see an opportunity that’s a fit for your company or client, pitch it before the opportunity expires. If the journalist is interested, they’ll get in touch with you. HARO is also an excellent resource for finding new media contacts and story ideas.

Flickr: A majority of Flickr images are made available for free, just like the one used for this blog post. Flickr is great for finding visual content to go with your written content. Just be sure to always provide credit to the photos you use (and make sure the photos you choose are not subject to copyright restrictions)! Other great resources for finding imagery for commercial use are Pexels and Unsplash.

Newsletters: Subscribe to industry newsletters to help stay on top of timely news. A few of my favorites are PR Daily News Feed, Axios AM, StrictlyVC and Adweek’s Morning News Media.

Snap Bird: Whether you are searching your tweets or a reporter’s, Snap Bird lets you locate a specific tweet by searching for keywords. You’ll never miss a moment and it’s helpful to see what people in your newsfeed are talking about.


Thanks for the photo, Pexels.

Cutline Crew
Published: Oct 12, 2017

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