From SF to NYC, Beauty is in the Air

Bree flew out to NYC last weekend to experience ipsy's Gen Beauty event first hand and shares her three favorite takeaways, plus a ton of makeup and skincare products the team was more than happy to dive into! Read on for all the details!

Three times a year, ipsy Gen Beauty brings together all the people that make up (pun intended) the inspiring, passionate, magical and ever-growing beauty community that is ipsy. From high-profile creators and brands, to beauty lovers of all ages, Gen Beauty is a time for ipsters to engage beyond their monthly Glam Bag subscription and spend a weekend with thousands of people who empower one another and share a passion for self-expression. The atmosphere, not unlike the hosting brand, is inclusive and judgment-free, not to mention, a whole lot of fun! Imagine 60+ beauty brand booths and activations, live music performances, creator meet-and-greets, workshops, endless product samples and much, much more. The two-day event is hardly enough time to take it all in.

This year, I packed up my October Glam Bag and headed to the Big Apple to experience ipsy Gen Beauty NY first-hand. After strategizing with Elite Daily’s Kristin Corpuz on how to fit all our sample products on the plane back to California and listening to Lo Bosworth talk about what it takes to be a #bosswoman, I had to write a little somethin’ somethin’ for the Cutline blog with my three fave takeaways.

1. Contagious self-confidence. This is one of the few environments I’ve been in where confidence caught on and actually inspired confidence in others. I have seen friends feel intimidated by women beaming with confidence. I have fallen victim to it myself. At Gen Beauty, one person’s power pose inspired others to be comfortable and proud to take their turn in front of the camera. ipsy works to give individuals the tools to form their own definition of beauty!

2. Don’t underestimate the underdogs. Well-established powerhouse brands like MAC and Too Faced were obvious hits, but indie brands were by no means stuck in the shadows. ipsy helps up and coming brands connect with its 3 million plus subscribers and I enjoyed observing the impact these indie brands had on guests. A few of my favorites include…PopBeauty, Sol de Janeiro, Not Your Mother’s, TONYMOLY USA, innisfree, and Ofra Cosmetics.  

3. Being a “creator” doesn’t require having thousands of followers. ipsy does an incredible job reminding its community you don’t have to be someone with thousands of followers to be a creator. If you express your unique beauty, you are a creator. If you are anyone in the ipsy community, you are a creator and should feel liberated to try new things and redefine old-school standards of beauty.

I wish words and my iPhone photos could do ipsy Gen Beauty justice. It’s difficult to describe what you can only feel by being at the event yourself. On that it time for ipsy Gen Beauty LA yet?

* Disclaimer: ipsy is a Cutline client!


*Thanks, Bree, for the photos!

Carrie Weiss
Published: Oct 24, 2018


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