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Events

Going “Inside the Issue” with Fast Company and WeWork CEO Adam Neumann

When the CEO of a company valued at $16B speaks with the passion of a college-aged aspiring entrepreneur, it’s a rare thing to witness -- and it makes people listen. WeWork’s energy, soul and vibe are what has made it such a unique business concept, and when you hear Founder and CEO Adam Neumann talk about it, you can see why. That was what my colleague Hyeri and I got to experience at Fast Company’s recent “Inside the Issue” cocktails and conversation event, moderated by deputy editor David Lidsky and reporter Sarah Kessler.

As WeWork members ourselves (shout out to Cutline NYC!), we were excited to hear what Adam had to say about his highly buzzed-about coworking business that we get to experience day in and day out at WeWork Bryant Park. Earlier this month we got an in-depth look at the history and growth of WeWork from Sarah’s feature read in Fast Company; Adam touched on some of this during the event, and highlighted insightful learnings that had the packed audience’s full attention from start to finish.


Source: Hyeri Kim

Don't kill people’s dreams. When Adam first presented the concept of WeWork during his time at Baruch College -- what he called “concept living” -- he didn’t even make it to round two of a business plan competition. When he spoke about it to the dean, he was told, “There’s no 23-year-old, or any inexperienced real estate person, who will ever be able to raise enough money to do anything like ‘concept living.’" Adam stated: “You never know what someone is capable of.”

Ask people for advice -- don’t tell them. If you’re trying to grow your business, e.g. to gain a new client or expand to a new location, you have to adapt your model to theirs, because it’s their expertise that will allow yours to flourish. “Let the world, let your customers give you feedback. Listen to the sounds of the environment coming back to you,” Adam said. He spoke about their current expansion to India, and why it was important to ask what the people there are in need of, instead of the other way around; in this case, it’s helping to counter the country’s poverty, which is why WeWork is hiring all local employees. Part of Adam’s mission is to figure out how WeWork can help others. He noted, “Everyone wants to be part of something greater than themselves.”

“CEOs need to be agents of change.” When speaking to WeWork’s many acquisitions over the last few years, Adam emphasized how important it is to feel a sense of community on all ends. Do you like their moral standards? Will their company raise your own culture? If you say yes to these, that’s about half the battle.

Ask, “why?” Adam said, “Millennials will give up so much to be where things are happening.” There’s a shift happening in consumption, especially with millennials who are emotionally tied to products and experiences. So if you’re running a business, you have to ask yourself, “Why are you making his product or offering this service?” If the goal is to make money, that’s not enough.

Events

Takeaways from the Women in Tech Festival

Living in Silicon Valley, I have a lot of opportunities to meet women who constantly support, uplift, and celebrate like-minded techies. Most recently, I had the pleasure of attending the second annual Women in Tech Festival and hearing from a diverse group of coders. Polyvore’s Cindy Chu, SugarCRM’s Jenny Gonsalves, Microsoft’s Liv Erickson, Femgineer’s Poornima Vijayashanker, and Hackbright Academy’s Hadiyah Mujhid answered questions about how they got to their leadership positions in engineering, what inspired them along the way, and how the industry can expose more young women to technical positions.

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Events

General Assembly: The Psychology of Productivity Recap

Procrastination is an area that I’m always seeking to improve in, so when I came across The Psychology of Productivity workshop being offered by General Assembly (my first GA class!), I knew I had to jump on the opportunity. It was led by local clinical psychologist Rachel Kozlowski, who shared an in-depth assessment of procrastination and its consequences, and different strategies to avoid counterproductive activity. Below, I outlined some of the takeaways that I found personally insightful from both a personal and professional perspective. Ultimately, you have to do what works for you, and be open to doing things differently, if you want different results!

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Events

The 2016 Toy Fair – Toys and Games and TECH!

Every February, one of the coolest trade shows in the world comes to New York City to take over the Javits Convention Center. An event with a lot of toys -- and where kids are not allowed! The International Toy Fair is not solely an event for sales teams and retailers to do business, it also gives consumers a first-look at what will likely be the hottest toys for the year ahead.

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Events, Tips+Tricks

PR Tips from USA Today

I recently attended an event, “Inside the Newsroom,”  put on by AutoDesk and FleishmanHillard, featuring USA Today’s SF Bureau Chief Jon Swartz and Tech Columnist Marco Della Cava.

The event was a very candid Q&A focused on where these reporters believe the news industry is headed and how PR professionals can make a journalist's life easier.

Below are my top three takeaways from attending the event. Although they might seem basic, they’re very important reminders!

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Events

5 Takeaways from Advertising Week New York


Advertising Week, a week-long assembly of Madison Avenue’s brightest thought leaders and ad tech companies, took place in New York City last week. With over 95,000 attendees and 246 seminars and workshops, it’s truly an immersive experience that introduces you to the hottest topics in advertising today, from the perspective of leading brands, agencies, publishers and tech companies. It was my first year attending the conference, and by the end of the week, I felt that I had a more comprehensive understanding of the challenges facing the advertising industry, as well as the opportunities that lie ahead. Below are the five key themes from this year’s #AWXII.

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Events

An Evening with Scoble: Startups, Trends, and Cutting-Edge Technologies

Earlier this month at the Commonwealth Club, Robert Scoble discussed what startups he’s excited about, trends and devices we can expect to see soon, and what technologies will inevitably create a frictionless society. I had the pleasure of attending the talk and wanted to pass along what I learned from one of the most influential people in tech.

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Events

Cutline Insights: The Ever-Changing Media Landscape

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At Cutline, we are avid readers of all types of news, and we keep a close eye out on the ever-changing media landscape. Last week, a few Cutliners attended Tech Press Meetup’s session titled A Meta-Media Panel to learn more about how reporters cover the media business. The panelists, which included Shannon Bond of The Financial Times, Jason Abbruzzese of Mashable and Tom Kludt of CNN.com, shared unique insights about the evolution of media, and how they cover the media as part of the press. Here are a few key takeaways from the event.

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Events

Apps World North America: What Problem Is Your Data Solving?

Last week, a few members of the Cutline Crew attended Apps World North America in San Francisco. If you’re unfamiliar, Apps World is a conference and expo that brings together tech startups and digital gurus from around the world to discuss the future of the app ecosystem.

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