All Posts in Rachel

Events

Unexpected learnings from GigaOM RoadMap 2012

Earlier this month, I virtually attended GigaOM RoadMap 2012(woohoo for livestream!) to watch interviews/candid discussions with an impressive line-up of speakers (see below.) The underlying focus of all the talks (and the event) was the importance of design in the age of connectedness.There were many interesting high-level topics covered throughout the event -- from how the power of design can define the tone of a product at a startup, to discussions of ways championing design thinking, at an organizational level, can drive big corporations to innovate.But what really stuck with me were the unexpected insights I learned about some of today’s startup darlings.

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Technology

When the Lights Went Out in NYC: Reflections on Sandy

Cutline has a bi-coastal crew with offices in San Francisco, New York and Washington, DC. Needless to say we all experienced the effects of Sandy in different ways. Through it all -- and regardless of which side of the country we were on -- we were reminded of the incredible role technology plays in a crisis.

Here are just a few of the ways we stayed on top of Sandy news last week.

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Technology

My Latest YouTube Obsession

I love a good YouTube success story and I can’t believe I only just discovered Lennon and Maisy Stella. They are an amazingly talented, young sister act famous for their acapella cover of Robyn’s “Call Your Girlfriend” on YouTube. (You can check out the original music video for “Call Your Girlfriend” here. It’s fun to compare.) The video has nearly 10 million views to date and has led to a live performance on Good Morning America, and recurring roles on the highly anticipated (and highly promoted) new ABC fall drama, “Nashville.”

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Technology

Page One: Inside the New York Times Movie Review (better late than never, right?!)

If you’re like us and find yourself pitching various reporters at The New York Times, then Page One is a must-see. Actually, even if you aren’t in PR but are at all interested in media and our culture’s continual shift in behavior of news consumption (read: online vs. print), then it’s a must-see for you, as well.

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Uncategorized

Startup Playground

Last Thursday was a particularly cool day for me. “Why’s that,” you ask?! Because I had the pleasure of attending the first-ever Pitch SF ‘11 at AT&T Park - an expo event that gave nearly 2,000 attendees up close and personal access to the latest and greatest web and mobile startups. I should mention this all went down on the Club level concourse of the ball park.

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7Questions

7 Questions with Rachel M.

Q. What will you do at Cutline?

Learn from and work with the brightest tech PR pros in the biz; endeavor to add value whenever possible; brainstorm ways to tell compelling stories; laugh a lot; and many other things, I'm sure.

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