All Posts in Sarah A.

Cutline Playlist, People, Random Musings

Cutline Playlist: Sounds of Summer!

Summer Solstice is officially here, and it’s the perfect time to make sure your summer soundtrack is up to speed. To celebrate the season, we put together a few of our favorite hits in Cutline’s Sounds of Summer playlist, available on Spotify, which we'll continue to update! Here’s what we’re jamming to and why:  Read more

People, Random Musings, What They Read, What We Watch

What We’re Into This Month!

At Cutline, we are always on the lookout for the next book, TV show, podcast, or movie to watch, and this month is no exception. Check out what we're currently obsessed with:  Read more

PR, Quotes, Random Musings, Tributes, What We Watch

Star Wars Day: Lessons from The Force!

Our New York office happens to be housed in the wonderful WeWork Bryant Park location, and we love all of the special things they do for us as members -- that includes celebrating one of my favorite days of the year, May 4, aka Star Wars Day! Among the perks today: Princess Leia cinnamon rolls, popcorn and snacks, and of course, movies streaming from a projector! It got me thinking about the Star Wars story and how there are so many things you can learn and apply to your career in PR (or any other field), as well as life in general. Here’s a few lessons that come to mind:  Read more

Cutline Guide To, Holiday, Random Musings, Tips+Tricks

Earth Day: Tips & Tricks from the Cutline Crew

In celebration of Earth Day tomorrow, we asked the Cutline Crew to share how they strive to be more sustainable and energy efficient, whether at home, during their commute or at the office. See below for some handy tips and tricks!  Read more

People, Tributes

International Women’s Day: The History-Making Women We Love

Whether it’s for International Women’s Day today, Women’s History Month all of March, or any other day of the year, honoring the trailblazing women who inspire us is one of our favorite things to do. Read on to find out which history-making women Cutliners admire most!  Read more

Brainfood, Quotes, Random Musings

Creative Challenge: Haikus!

“Brevity is the soul of wit” (Shakespeare). “Less is more” (Robert Browning). “Keep it simple, stupid” (Kelly Johnson). We’ve heard many things about brevity throughout our lives and in business, because sometimes you don’t need to say very much to communicate an idea or observation. That’s what makes haikus so fun to read -- and at the same time, so challenging to write. For last month’s creative challenge, Cutliners were encouraged to use haikus -- three-line poems with a 5-7-5 syllable structure -- to speak their minds. The results:

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Going “Inside the Issue” with Fast Company and WeWork CEO Adam Neumann

When the CEO of a company valued at $16B speaks with the passion of a college-aged aspiring entrepreneur, it’s a rare thing to witness -- and it makes people listen. WeWork’s energy, soul and vibe are what has made it such a unique business concept, and when you hear Founder and CEO Adam Neumann talk about it, you can see why. That was what my colleague Hyeri and I got to experience at Fast Company’s recent “Inside the Issue” cocktails and conversation event, moderated by deputy editor David Lidsky and reporter Sarah Kessler.

As WeWork members ourselves (shout out to Cutline NYC!), we were excited to hear what Adam had to say about his highly buzzed-about coworking business that we get to experience day in and day out at WeWork Bryant Park. Earlier this month we got an in-depth look at the history and growth of WeWork from Sarah’s feature read in Fast Company; Adam touched on some of this during the event, and highlighted insightful learnings that had the packed audience’s full attention from start to finish.

Source: Hyeri Kim

Don't kill people’s dreams. When Adam first presented the concept of WeWork during his time at Baruch College -- what he called “concept living” -- he didn’t even make it to round two of a business plan competition. When he spoke about it to the dean, he was told, “There’s no 23-year-old, or any inexperienced real estate person, who will ever be able to raise enough money to do anything like ‘concept living.’" Adam stated: “You never know what someone is capable of.”

Ask people for advice -- don’t tell them. If you’re trying to grow your business, e.g. to gain a new client or expand to a new location, you have to adapt your model to theirs, because it’s their expertise that will allow yours to flourish. “Let the world, let your customers give you feedback. Listen to the sounds of the environment coming back to you,” Adam said. He spoke about their current expansion to India, and why it was important to ask what the people there are in need of, instead of the other way around; in this case, it’s helping to counter the country’s poverty, which is why WeWork is hiring all local employees. Part of Adam’s mission is to figure out how WeWork can help others. He noted, “Everyone wants to be part of something greater than themselves.”

“CEOs need to be agents of change.” When speaking to WeWork’s many acquisitions over the last few years, Adam emphasized how important it is to feel a sense of community on all ends. Do you like their moral standards? Will their company raise your own culture? If you say yes to these, that’s about half the battle.

Ask, “why?” Adam said, “Millennials will give up so much to be where things are happening.” There’s a shift happening in consumption, especially with millennials who are emotionally tied to products and experiences. So if you’re running a business, you have to ask yourself, “Why are you making his product or offering this service?” If the goal is to make money, that’s not enough.


Survey Says: Stock Market Investing is for Old, White Men…

...according to more than half of millennial women, as revealed by a new survey from *client plug* Stash and Harris Poll. Stash, a fast-growing investment app for millennials (available for Android today!), conducted a survey to gauge perceptions around investing. The findings revealed that nearly 80% of Americans age 18-34 don’t invest, and confirmed millennials still need -- and want -- education around how to start investing.

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General Assembly: The Psychology of Productivity Recap

Procrastination is an area that I’m always seeking to improve in, so when I came across The Psychology of Productivity workshop being offered by General Assembly (my first GA class!), I knew I had to jump on the opportunity. It was led by local clinical psychologist Rachel Kozlowski, who shared an in-depth assessment of procrastination and its consequences, and different strategies to avoid counterproductive activity. Below, I outlined some of the takeaways that I found personally insightful from both a personal and professional perspective. Ultimately, you have to do what works for you, and be open to doing things differently, if you want different results!

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