In celebration of Earth Day tomorrow, we asked the Cutline Crew to share how they strive to be more sustainable and energy efficient, whether at home, during their commute or at the office. See below for some handy tips and tricks! Read more
Last year, I made a New Year's Resolution to travel more in 2016 -- and I am happy to share that I actually achieved it. In February, I packed my rain boots for Seattle, enjoyed the sunshine and salty ocean of Mexico in March, tasted fame in L.A. in September, and explored the amazing history of Spain in October. Read more
International Women’s Day: The History-Making Women We Love
Mar 8, 2017
Whether it’s for International Women’s Day today, Women’s History Month all of March, or any other day of the year, honoring the trailblazing women who inspire us is one of our favorite things to do. Read on to find out which history-making women Cutliners admire most! Read more
Fast Company & Sephora on The Next Generation of Influencers
Feb 1, 2017
At Cutline, we’re always excited to learn more about the latest and greatest in digital marketing; so when we heard Fast Company was hosting a panel with Sephora on social influencers, we jumped at the chance to attend. Set in Sephora’s beautiful Union Square store, we were in for an evening of insightful conversation on how Sephora finds and builds meaningful relationships with passionate beauty fans around the world. The panel was moderated by Didi Gluck of Fast Company, and Sephora executives included Mary Beth Laughton, SVP of Digital; Bridget Dolan, VP of Innovation; and Bindu Shah, VP of Digital Marketing. Here were some of our biggest takeaways: Read more
The new year has finally arrived. After the past few weeks of going from holiday party to holiday party, you’ve probably over-indulged.
Now don’t get me wrong, I’m all about #TreatingYoSelf, but I know that after eating too much and exercising too little, I start to feel pretty tired. With the new year, it’s important to remember the health of both your body and mind, and do things that make you feel good! With that, I wanted to share a few (FREE) workout sites and plans that I’m planning to use in the upcoming weeks.
A couple of us Cutliners recently jumped at the chance to hear Sophia Amoruso, Founder and CEO of Nasty Gal, speak at an event put on by The Commonwealth Club. The session, #Girlboss, was moderated by Alison Pincus, Co-Founder of One Kings Lane. The discussion covered Sophia’s latest book, Nasty Galaxy, and gave us the inside scoop on her unconventional approach to style, philosophy and advice for #Girlbosses everywhere.
A few of us Cutliners recently had the opportunity to hear Tristan Walker, founder and CEO of Walker & Company Brands, speak at an event put on by The Commonwealth Club. The session, Redefining Design, was moderated by John Maeda, global head of computational design and inclusion at Automattic, and provided a fun and lively discussion around how brands are making products that are both visually appealing and highly effective available to all.
As always, The Commonwealth Club delivered! Tristan and John’s discussion was not only incredibly inspiring, but provided a number of valuable, actionable takeaways. Here is a snapshot of what we learned.
This was one of the best talks I’ve attended in recent months -- thank you, Cutline! I think, above all else, my biggest takeaway was related to empathy. More specifically, how critical it is to design empathetic products and hire or partner with truly empathetic people. It’s what makes us human after all. I’m also certain it’s one of the many reasons both Tristan and Walker & Company’s brand are so beloved. It underlines everything they do and stand for -- talk about inspiring! -- Rachel
Tristan said something during his talk that has honestly changed my perspective. He was discussing when he first started Walker & Company, and how he had these ideas for the products he would sell. First, if you’re not familiar with Bevel razors, you NEED to check them out. Life changer. Although his ideas were truly innovative within the beauty market, particularly for people of color, many investors were hesitant to back his vision. Tristan said, “It was at that time that I realized, folks on the other side of the table might not be smarter than me, they just might not have the context I have.” This has made me really believe in myself, and given me a deeper understanding for others’ viewpoints. -- Shaq
What really stuck with me was Tristan’s philosophy around the phrase “culture fit” and the role a company’s core values can play in reducing individual bias. One of the first things he did when he started Walker & Company Brands was determine the six values he wanted to guide his company: courage, inspiration, respect, judgement, wellness and loyalty. During interviews, candidates are measured against each value; the same goes for performance reviews. In fact, everything Walker & Company does centers back to the values they have at the company. I love this philosophy and it’s an interesting approach to building and maintaining an inclusive company culture. I also am inspired to create my own list of personal guiding values to live my life by. -- Esther
Missed the event? You can check out the full conversation on YouTube. Enjoy!
Ever wondered how we got our start here at Cutline? You’re in luck! We’re back with another post that showcases the stories of how Cutliners turned into PR rockstars. Check out how Shaquille Heath became a sensational Account Executive. Read more