At Cutline, we’re always excited to learn more about the latest and greatest in digital marketing; so when we heard Fast Company was hosting a panel with Sephora on social influencers, we jumped at the chance to attend. Set in Sephora’s beautiful Union Square store, we were in for an evening of insightful conversation on how Sephora finds and builds meaningful relationships with passionate beauty fans around the world. The panel was moderated by Didi Gluck of Fast Company, and Sephora executives included Mary Beth Laughton, SVP of Digital; Bridget Dolan, VP of Innovation; and Bindu Shah, VP of Digital Marketing. Here were some of our biggest takeaways: Read more
Q. What will you do at Cutline?
At Cutline, I’ll be doing my best to live up to the amazing reputation of the rockstars who already make up this agency as an account coordinator.
Q. What's your greatest moment in PR so far?
I’m not sure I can think of a specific moment, but seeing your hard work result in a glowing story for your client is always a great moment. That’s one of the things I love most about this industry -- your work generates tangible results.
Q. Who do you love to follow on Twitter and why?
Being a 90s baby, I do love to follow The 90s Life (@The90sLife), because who doesn’t love being reminded of those epic all-denim outfits. Also, the pop-culture junky in me can’t help but follow E! Entertainment (@e_entertainment), to get my daily celebrity fix.
Q. What's the one gadget service you wish someone would come up with?
I would absolutely love if someone created a fitness/health service that examined your body and determined your health goals, and then partnered with a food service (like Blue Apron maybe?) and a fitness service (possibly SoulCycle?) to lay out a schedule for you to reach your personal goals in a certain time period. You could pay a service fee that would cover each partner in the process, and find a fitness regime that is perfect for you! Seems easy enough, right?
Q. Android, iPhone, or other?
iPhone all the way, sorry Android lovers!
Q. What's your favorite thing about living in the Bay Area?
My favorite thing about living in the Bay Area is the endless amount of activities I’m able to dive into. For example, I’m going to a mac and cheese festival this weekend - if that isn’t exciting, I don’t know what is.
Q. What do you love to do when you're not working?
When I’m not working, I love to travel. Getting lost in different countries and immersing myself in foreign cultures is a huge passion of mine, one that I think will never go away. I’ve been lucky enough to travel to 20 countries around the world, my favorite being England and the most interesting being Japan. If you can (and haven’t already), I highly recommend jumping on a plane and getting your travel feet wet - you won’t regret it!