We’re all guilty of spending too much time watching Buzzfeed’s Tasty videos on Facebook. You know, that moment when you’re scrolling through your News Feed and you come across a video of the perfect brownie tiramisu or spinach and artichoke mac ‘n’ cheese. And it all goes downhill from there. Before you know it, you’re knee-deep in recipes, watching videos on everything from fun, easy appetizers to tips for meal prep. Read more
In the past six years, the number of foreign tourists traveling to Iceland has more than doubled. In fact, the average yearly growth rate of tourism has been 21.6% since 2010. So after seeing four different groups of friends make the trip in a matter of two months, I decided to check it out for myself to see what all the hype was about. And if there’s nothing else you get out of this post, get this: it’s well worth it, and you should go ASAP! To make it even easier for you to plan a trip, below are some of my tips for traveling through the country: Read more
Anyone who works with me knows that I’m a sucker for to-do lists. They help me stay organized and prioritize my to-dos, and in a fast-paced field like PR, that’s incredibly important. And while sticky notes are great, they pile up and can easily be misplaced. That’s why I’m a big fan of planners...yes, the ones you were given in grade school. Thankfully, there are a ton of really neat planners to choose from. Below are a few of my recommendations on planners to help you stay focused and organized this year:
“Brevity is the soul of wit” (Shakespeare). “Less is more” (Robert Browning). “Keep it simple, stupid” (Kelly Johnson). We’ve heard many things about brevity throughout our lives and in business, because sometimes you don’t need to say very much to communicate an idea or observation. That’s what makes haikus so fun to read -- and at the same time, so challenging to write. For last month’s creative challenge, Cutliners were encouraged to use haikus -- three-line poems with a 5-7-5 syllable structure -- to speak their minds. The results:
Ever wondered how we got our start here at Cutline? You’re in luck! We’re back with another post that showcases the stories of how Cutliners turned into PR rockstars. Check out how Mishri Shah became a sensational Manager.
How did you get your start in PR?
I majored in journalism in college, and while I loved it, I quickly realized I like talking way too much to limit myself to just writing. Working in PR gives me the best of both worlds -- I get to write, and I get to communicate with my awesome clients and rockstar coworkers everyday!
What’s your latest/favorite hit so far?
One of the recent hits I’m really excited about was securing a slot for Pebble in O Magazine’s spring trends issue! It was really neat to see Pebble featured in print among several other exciting brands.
What’s a top tip you’d offer to someone aspiring to become a PR rockstar?
Always put yourself in your client’s shoes. Just like any other relationship, empathy is key to fostering a strong and healthy partnership with your client. Understanding their world -- their preferences and requirements -- makes it much easier to share clear recommendations and find new and exciting opportunities for them. At the end of the day, you’ll secure better results, and your client will put more trust in you!
Last week, a few Cutliners went to check out Pop-Up Magazine in Oakland to see what all the hype was about. Pop-Up, billed as a live magazine, is a one-night event that includes live music, photography, art, and incredible story tellers.
One thing’s for sure: it did not disappoint! It was beautiful, raw and incredibly moving. These 11 “magazine” features had us feeling so many different emotions: from uncontrollable laughter to tears of empathy and everything in between. The show was full of wisdom, lessons learned and reminders to appreciate life, culture and our roots. While still respecting the wishes of the producers to keep the content of the show a true surprise for attendees, we wanted to recap a few big (non-spoiler!) takeaways.
It’s the most wonderful time of the year! Neighborhoods are beautifully lit, holiday parties are in full swing, the malls are packed with shoppers looking to take advantage of the latest sales, and every single flight to anywhere is fully booked. While the excitement is always fun, it can also get pretty stressful. For me, the biggest challenge has been finding activities to help me decompress and remain mindful. I’m a big fan of yoga, but with a busy schedule, it’s hard to find the time to go to a studio. Instead, I’ve found a few apps that have been a great supplement.
Check out my recommendations on the best apps to help you clear your head and avoid burning out this holiday season.
Summer is in full swing, and you know what that means-- plenty of time for flip flops, beachgoing, outdoor activities, fruity cocktails and traveling! While on my mini vacation last weekend for the 4th of July, I realized how many apps / products I use, especially during the summer months. So here’s my list! Check out these five products and apps to help you navigate through the heat this summer.