Storytellers, Brand Builders & Awareness DRIVERS.
Cutline partners with brands shaping the future of how we live, work, and play. Our experience spans multiple industries, from AI-driven startups to social media giants.
our services
Whether it’s a perfectly timed activation, a buzz-worthy influencer campaign, or a smart content program, we’re constantly thinking about how we can elevate our clients, their teams, and their products.
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Reaching consumer media outlets requires a lot of creativity and persistence. We’re big believers in building long-term relationships with reporters at these outlets, and we deliver stories that are unique to their audiences. We stay on top of cultural trends and seasonal moments to make our clients’ stories relevant. And we use data, customer stories, expert-led advice, influencers, social media tactics and more to make our stories compelling to a consumer audience.
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We help consumer tech companies translate complex technology into compelling narratives that drive media and consumer attention. Whether it’s launching new products, securing top-tier product reviews, positioning executives as category leaders, or shaping the conversation around emerging technology and AI, we help break through the noise and reach the audiences that matter most.
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We craft and amplify the stories that drive business success. From startups to public companies, we help clients elevate their corporate profile through strategic communications—whether announcing major funding rounds, forging strategic partnerships, or navigating quarterly earnings. Our expertise spans foundational corporate storytelling, executive thought leadership, and media strategies that influence stakeholder perception. We prioritize quality over quantity, building strong, lasting relationships with reporters to secure meaningful coverage that moves the needle.
We have also helped clients secure impactful company-focused key awards, such as Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50 or Fortune’s Best Places to Work.
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A strong thought leadership strategy is key to building corporate visibility and credibility. We help executives craft compelling narratives that position them as industry experts, working closely with CEOs, startup founders, VCs and other executives shape their public presence. We have executed a variety of tactics, including holding regular dinners and lunches with the editorial staff at influential tech and business publications, focusing on the unique stories on the leader’s journey, contributing bylines that provide a unique perspective in the industry, and building social and content programs on owned channels.
We’ve run executive speaking and awards programs for almost all of our clients to help them raise their profile and drive credibility. This has included placing speakers at high-profile events like Fortune Brainstorm Tech or TechCrunch Disrupt, as well as industry-specific conferences in verticals like beauty, retail, finance and more.
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There's no idea too big or small, and we thrive outside of the box. Whether it’s a large-scale brand moment or a targeted industry activation, we bring creative vision and smooth execution to every event. From rolling out an ice cream truck in Venice Beach for eharmony to supporting Joby’s electric air taxi displays in NYC and LA, we help execute experiences that captivate audiences, strengthen media relationships, and spark meaningful conversations.
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We believe in an integrated approach to communications, and we leverage all the tools at our disposal to reach key audiences where they’re at - whether they’re scrolling Instagram Stories, TikTok, X or LinkedIn. We tap into the credibility and reach of third party experts, creators and influencers in a strategic way, positioning them as another voice and awareness-driver for brands.
We also work with clients to develop effective and engaging content for social channels, as well as cross-functional storytelling campaigns that integrate social tactics.
WE WORK WITH BOLD BRANDS WE BELIEVE IN
OUR INDUSTRIES
consumer apps & services
Brands must work harder than ever to stay relevant and capture consumer attention. Through creative data-driven campaigns, expert-led storytelling, strategic influencer activations, media events, high-impact brand partnerships and other tactics, we’ve helped companies such as Pinterest, WhatsApp, eharmony, TikTok, Roblox, and others break through the noise and connect with consumers in meaningful ways.
ai
Everyone has an AI story—but cutting through the noise is what counts. We've launched AI robotics startups, built credibility for AI-driven products, elevated AI-focused VC brands, and crafted narratives that help companies stand out in a crowded AI market. We pride ourselves on our ability to work hand-in-hand with AI companies to translate their technologies for a consumer audience.
retail/e-commerce
Retail is evolving, but consumers still expect tech-driven experiences. We've helped giants like The Home Depot and Pinterest shape their shopping narratives and supported disruptors like Instacart early in their journeys to market dominance. Beyond understanding the retail trade landscape, we help brands showcase their tech innovation and drive awareness to broad, mainstream audiences.
Transportation/mobility
We’re passionate about partnering with brands reshaping mobility and driving a cleaner, emissions-free future. From Waymo’s autonomous vehicles to Joby Aviation’s electric air taxis and ChargePoint’s EV charging network, we’ve helped emerging transportation leaders challenge the status quo, educate consumers, and build credibility in the market.
fintech and personal finance
In a crowded market, fintech and personal finance brands must clearly define their value and earn consumer trust. We've helped startups and established brands like Cash App, Stash Invest, Public.com, One and Afterpay do just that through always-on media programs—educating reporters, amplifying consumer insights, and positioning spokespeople as experts across financial topics.
Digital health and wellness
While our parent company, Merritt Group, excels in B2B healthcare, Cutline specializes in brands transforming consumer access to care and wellness. We've helped companies like Tonal and Brightside Health lead the conversation in fitness, mental health, and beyond by amplifying brand partnerships, leveraging the credibility of experts and employing other creative storytelling tactics.
Creator economy
The Cutline Crew is passionate about amplifying diverse creators—sharing their stories, elevating their careers, and championing their success. We've crafted impactful creator-led campaigns and events for brands like TikTok, Roblox and Kajabi.
where heart meets hustle
At Cutline, we believe fiercely in each other and our clients. We challenge each other, and we have each other’s backs. We’re direct and transparent in our communication, and we value every opinion. We have good perspective, and we don’t take ourselves too seriously. We aren’t afraid to laugh at ourselves (and each other!).
With teammates on both coasts, we have a constant pulse on what’s happening from New York to San Francisco. We live and breathe pop culture, and we know the trends du jour — oftentimes, before they even take off.
