Mashable: eharmony launches new features for LGBTQ users
Longtime dating platform eharmony has partnered with LGBTQ advocacy group GLAAD to improve the experience for daters in the LGBTQ community.
Over half of eharmony users are millennials or members of Gen Z, eharmony told Mashable. The platform saw a 31 percent increase in LGBTQ members from 2022 to 2023. That may be at least in part due to the brand's redesign in 2020 and new ad campaigns in the three years since that aiming to portray the diversity of the user base, including LGBTQ couples.