Fast Company: Roblox launches a $35 million fund for creators—and introduces its answer to TikTok
Roblox officially has its own creator fund, the company tells Fast Company in an exclusive announcement.
While the company previously offered a fund for games makers and designers, the expanded $35 million fund, will encompass developer studios and users who want to build things beyond games on the server—and one of the first partners is a short-form video service, nudging into the social media landscape.
“The newly titled Creator Fund, previously Game Fund, is one of the many programs we have in place to support creators as they build next-gen experiences on Roblox,” Matt Curtis, Roblox’s vice president of developer relations, tells Fast Company. “We’re excited to announce that, with this evolution, Roblox is expanding the types of content funded by the program, bringing new opportunities for Roblox’s network of creators across the globe. Our Creator Fund allows even more creators and IP holders to join the program while still staying true to its original mission of empowering creators who want to build something that has never existed before.”