Fast Company: This event discovery platform helps fans discover people to go with
The fragmented world of live events often leaves venues, artists, and fans operating in a vacuum. London startup Dice has been aiming for a more holistic approach with a focus not just on ticketing and event discovery, but also on providing valuable metrics for artists, developing relationships with venues, and even building a social-networking platform for fans. Ntsako Mokwena, the company’s global head of CRM, has said that the top reason people don’t go to live events—besides the ticket price—is because they don’t have anyone to go with. To that end, Dice launched a new feature in 2023 called Groups, which lets people connect, coordinate, and even buy tickets together—right within the app.