Forbes: The Case For Putting Your Mission At The Heart Of Your Strategy
In the HBR article, “Put Purpose at the Core of Your Strategy,” the authors describe an intensive study that they conducted to understand the strategies high-growth companies use to drive growth. The authors were surprised to discover one strategy that kept surfacing: putting purpose at the core of your company strategy.
The authors write, “We began to recognize that many of them [high-growth companies] had moved purpose from the periphery of their strategy to its core—where, with committed leadership and financial investment, they had used it to generate sustained profitable growth, stay relevant in a rapidly changing world, and deepen ties with their stakeholders.”
Across my thirty plus interviews with chief people officers (CPOs), Waymo serves as one of the best examples of how a strong sense of purpose can drive culture and ultimately growth strategy. In this interview with CPO Becky Bucich, she does a brilliant job of breaking down Waymo’s culture and the work her team does to foster it.