In The Know: ROBLOX’S INFLUENCE MIGHT BE MORE POWERFUL THAN ANY OF US REALIZE, ACCORDING TO NEW REPORT
On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars.
Roblox has millions of user-generated universes — referred to as “experiences” — and games. While Roblox was founded in 2004, the program exploded among preteen and teenage users during the pandemic and has an estimated 43.2 million daily active users. Of those active users, more than half are under the age of 16.
